Together with MODINT and DNV we mapped the Dutch carpet sector and developed a road map to a circular carpet industry in 2030. We used system mapping and visualization techniques to bring at-a-glance insight to the stakeholder meetings. With this insight we plotted interventions to transition the industry towards a circular and bio-based industry within two decades.

Moving towards recycling and bio-based materials

A major challenge for the carpet sector is securing the right resources to continue producing carpets in the future. Most of the carpets today are oil-based (e.g. Nylon), which is a threatened resource. Together with DNV we investigated two innovative approaches with the sector to secure the sector's supply: material recycling and bio-based materials.


Detail of the present-state system map

System mapping as a strategic tool

To get a grip on the complexity of the sector's flows and relations we developed a sector wide system map. This map visualizes the material flows and makes clear how the current resource flows can be transformed into a sustainable system. Using this, we bring together the stakeholders and make strategic decisions on making circular connections, sector-wide improvements, and collaborations.

Using this map, we developed a road map with all the stakeholders for the future of the sector in 2030. The diagram of the road map, shown on this page, visualizes the current resource flows in the outer circle. The inner circles shows how over time the application of new pathways and technologies enable the sector to transition into a circular economy.


Circular economies enabled

The visualization creates understanding of how the carpet sector wants to evolve its production systems and enables clear communication about future strategies. Clarity and understanding are key ingredients for the sector to work together and define sectoral programs in which competitors work together to transition the carpet sector (including the material suppliers) towards a circular business model.

Jeroen Van der Vlist
by Jeroen van der Vlist
Chief Operations Officer (COO)

April 14, 2014

Project team

  • Tom Bosschaert


  • Elias de Valk

    Industrial Ecologist
    Except Integrated Sustainability

  • Eva Gladek

    Industrial Ecologist
    Except Integrated Sustainability

  • Gerard Vink

    Communication Strategist
    Except Integrated Sustainability

  • Michiel van der Vight

    Senior Associate
    Except Integrated Sustainability

  • Ben Römgens

    Project manager DNV