In collaboration with the Marine Stewardship Council (MSC), Except developed a new data management program to develop thousands of sustainable fisheries worldwide. The MSC is a growing organization in an increasingly data-driven world, seeking to improve, expand, and streamline its data facilities to handle the growth of its certification program. We developed the vision and concept using systemic analysis, a co-creation session on-site with 13 MSc employees and 6 partners and stakeholders. The idea demonstrates an innovative data hub as precondition for growth and healthy future operations.

The MSC in a data-driven world

We live in a data-driven world, where anything from daily operations to long-term strategic decisions is entirely dependent on the right kind of data at the right time.

The MSC is an international non-profit organization established to address the problem of unsustainable fishing and safeguard seafood supplies for the future. The MSMSC'sertification and eco-labeling program enable all parties along the fishing chain, from fisheries to supermarkets and consumers, to play a part in securing a healthy future for our oceans.

  • The workshop was exceptional, and we've had several impactful follow-ups with many external participants as we continue with steps in the program.

    Mark Luckins

    Director of IT at MSC

A vision to facilitate growth

The MSC grew its certified fisheries by up to 16% per year in 2014-2015. It wants to expand its capacity to increase its number of 256 fisheries to cover an increasing amount of ocean fisheries worldwide. Its data collection, processing, publication, and strategic decision-making help to streamline this growth.

We developed a vision and concept on this 'data-ecosystem' 'f the MSC. We worked together with major stakeholders and MSC management in a full-day workshop with 23 participants. These included upstream and downstream partners and potential co-founders. We used our Symbiosis in Development (SiD) methodology to look at the data ecosystem from all sides, formulate concepts, and combine these in an actionable strategy.

  • The project has set us forward on a path towards the vision discussed at the workshop in terms of sponsorship and financial support.

    Mark Luckins

    Director of IT at MSC

Towards an MSC data-ecosystem

The result is a remarkable concept to allow the MSC to expand tenfold in close cooperation with its partners. The concept introduces four distinct data management elements derived from MSC's data supply side, its data consumers, and internal strategic development dashboards.

Following, an action plan for the MSC science & sustainability hub concept, including a route towards a solid business model and feasible execution.

May 1, 2016

Client & Partners

Project team

  • Tom Bosschaert


  • Rachel Visser

    Executive Assistant
    Except Integrated Sustainability

  • Tijn Schmits

    Software Architect & Developer
    Except Integrated Sustainability

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