We worked with the Marine Stewardship Council (MSC) on a new data management program to allow them to grow to thousands of sustainable fisheries around the world, sustainably. The MSC is a growing organization in an increasingly data-driven world, seeking to improve, expand and streamlining its data-facilities to handle the growth of their certification program. Together we developed a vision and concept using systemic analysis, a co-creation session on-site with 13 MSc employees and 6 partners and stakeholders. The concept demonstrates an innovative data hub as precondition for growth and healthy future operations.

The MSC in a data driven world

We live in a data-driven world, where anything from daily operations to long term strategic decisions are entirely dependent on the right kind of data, at the right time.

The MSC is an international non-profit organisation established to address the problem of unsustainable fishing, and safeguard seafood supplies for the future. The MSC’s certification and eco-labeling program enables all parties along the fishing chain, from fisheries to supermarkets and consumers to play a part in securing a healthy future for our oceans.

A vision to facilitate growth

The MSC grew its certified fisheries by as much as 16% per year in 2014-2015. It wants to expand its capacity to increase its number of 256 fisheries to cover an increasing amount of ocean fisheries around the world. Its data collection, processing, publication and strategic decision making help to streamline this growth.

We developed a vision and concept on this 'data-ecosystem' of the MSC. We worked together with major stakeholders and MSC management in a full day workshop with 23 participants. These included upstream and downstream partners and potential co-funders. We used our Symbiosis in Development (SiD) methodology to look at the data ecosystem from all sides, formulate concepts, and combine these in an actionable strategy.

  • The workshop was really good and we have had follow ups from many (external) participant's on next steps.

    Mark Luckins

    Director of IT at MSC

Towards a MSC data-ecosystem

The result is a remarkable concept to allow the MSC to expand tenfold in close cooperation with its partners. The concept introduces four distinct data management elements, ranging from MSC's data supply side as well as its data consumers, and internal strategic development dashboards.

Following, an action plan for the MSC science & sustainability hub concept including a route towards strong business model and feasible execution.

  • The project has set us forward on a path towards the vision discussed at the workshop in terms of sponsorship and financial support .

    Mark Luckins

    Director of IT at MSC

Tom Bosschaert
by Tom Bosschaert

1 mei 2016

Clienten & Partners

Project team

  • Tom Bosschaert


  • Rachel Visser

    Executive Assistant
    Except Integrated Sustainability

  • Tijn Schmits

    Software Architect & Developer
    Except Integrated Sustainability

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