Serenity Farms is the world's largest and fully self-sufficient greenhouse facility, providing profitable food production and sustaining communities in some of our harshest environments. Even more impressive, its water is sourced directly from the sea, the entire complex is powered by solar energy, and it provides fresh fruit and vegetables to over 180,000 people. The first site for this ground-breaking concept will be on Saudi Arabia's west coast and incorporated under the Reza Investment Company.

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Serenity Farms is shifting the goalposts and showing the world how it's possible to produce healthy, consistent, high-quality fresh produce for people living in arid and semi-arid regions. People living in these kinds of areas currently rely on two main types of produce:

  • locally-sourced, water-intensive, and low-quality, or
  • expensive, air-freighted, and far from fresh.

Our solutions reduce emissions, costs, minimize aquifer depletion and water use, and actively enhance sustainability by bolstering food security. Besides countless other benefits, the most significant is that Serenity Farms establishes itself as a unique non-oil-based economic engine in a region perilously dominated by the fossil fuel industry.

Serenity Farms in a Nutshell

Serenity Farms showcases a new food production industry for the future - one that provides fresh food to dry and arid regions, long-term quality jobs, enhanced education, and sustainable economic growth. It not only increases national food production and food security but reduces the environmental footprint and non-renewable resource use.

  • At 110ha, Serenity Farms is home to the world's largest greenhouse complex.
  • World's first large-scale commercial greenhouse using non-aquifer water sources.
  • Uses 100% desalinated seawater directly from the Red Sea.
  • Saves 9.2 billion liters of water/year, preserving over 95% when compared to an open field.
  • Utilizes 100% solar energy and is completely fossil-fuel-free, reducing its carbon footprint.
  • Reliably produces healthy, quality, and fresh food for more than 180,000 people.
  • Enhances food security and sustainability of the community.
  • Establishes new industries and up to 50,000 sustainable jobs.
  • Provides a US$1 billion boost to the local economy over 10 years.
  • Creates an immersive knowledge development industry on sustainable food production (in cooperation with KAUST university.)
  • Provides employment for up to 3000 skilled and educated workers.
  • Enhances training, education, capacity development, and local human capital.
  • Reduces CO2 emissions by eliminating imported and air-freighted fresh food supplies.
  • Prepares for future industrial symbiosis: connects organic waste sources from hospitality and chicken farms, sources CO2 from the atmosphere and adjacent industries and utilizes plant fibers for packaging.
  • Overseen by a financially rewarding investment structure, including managed risk and phased scaling.
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Growing Food in the Desert

There are many factors putting pressure on our world's driest environments. Most notably, the effects of climate change, dwindling agricultural resources, and the continued pace of population growth add to the collective inability to grow enough produce. Generally speaking, the arider the country, the more it will suffer in this regard.

Waning food security and its effects on national autonomy are a significant concern to countries. with low domestic food production, particularly in Saudi Arabia and others in the Gulf Cooperation Council ( GCC.)

  • “Taking into account a growing population and shifting diets, the world will need to produce 69% more food calories in 2050 than we did in 2006.”

    World Resources Institute

In Saudi Arabia, freshwater (aquifer) sources are on the verge of depletion. It doesn't rain nearly enough to refill them at the pace they are being used, meaning that current local agricultural practices are under severe strain.

Furthermore, growing populations are increasingly making other nations dependent on international trade. Long term, this overreliance on a far-away place doesn't help and increases the risk to food security, and requires expensive, carbon-intensive cooled air freight movements. This overreliance not only reduces the quality but hinders the development of a more local, higher quality, and sustainable agriculture in the desert a reality.

We initiated the Serenity Farms project to overcome this phenomenon. 

Serenity Farms will employ Dutch greenhouse and energy utilization technology, ensuring the project is capable of sustaining itself by:

  • Ensuring 100% of the water used on site is desalinated seawater.
  • Reducing water consumption by more than 95% when compared to the local open-field agriculture.
  • Utilizing solar energy - both from thermal and PV sources - across the entire complex.
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Water: the Source of Life

It goes without saying that in arid and desert regions, we already have plenty of sunshine. Water, and water alone, is the hardest to come by and the most valuable resource. Without it, life ceases to exist.

Due to the last century and unprecedented consumption, many such regions have started to depend more on their underground water sources. Saudi Arabia, as one example, has depleted over 80% of their aquifer reserves in the last 50 years alone and are facing dire consequences.

The government has banned water use in open-field agriculture for cereal and livestock feed crops to prolong the remaining water reserves and mitigate economic damage.

While these necessary steps have been taken, the aquifers won't be able to replenish themselves for centuries, if ever, and many Saudis and investors expect more interventions under the KSA government’s "Vision 2030." 

Serenity Farms sets a precedent for this new and emergent industry - compliant with Saudi Arabia's future vision and one that will stand the test of time. There is a high potential to expand across the GCC region but to many other arid regions worldwide.

  • “The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of human beings.”

    Masanobu Fukuoka - The One-Straw Revolution

The End of the Fossil-fuel Era

Global efforts mean that many nations are slowly but steadily turning their backs on fossil fuels. Countries that built their economies on these old industries are now preparing for the future and the inevitable shift away from oil.

Saudi Arabia is facing this challenge head-on, directly addressing their concerns with their "Vision 2030", in which they declare to develop a significant and sustainable non-oil economy. Income from oil-based industries has already begun to be funneled to alternatives that will help bolster their resilience and autonomy.  

Serenity Farms stands to be among the first in this new and emergent industry to cease the reliance on fossil fuels by utilizing renewable energy sources and enhancing food security. By reducing demands on non-renewables for energy and freight, the Saudi government can save up to 57 tons of CO2 per year, equivalent to the average annual emissions of 17,000 petrol cars. 

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The Future of Sustainable Arid Food Production

To ensure a long-term viable solution that fits into a local context. After a strenuous review of the challenges, we took part in a co-creation process to develop solutions to the many interlinked challenges and how to best overcome them.

Our client's local knowledge was invaluable for this research process in geographic, economic, and technological scenarios. They helped us accurately analyze current systems and develop solutions to growing systems, saline production, algae cultivation, and aquaculture.

Serenity Farms is the answer - an enormous greenhouse complex, utilizing renewable energy sources, non-aquifer water supplies, closed-loop waste systems, and relocalizing and simplifying the supply chain. The aim is to be a completely self-sustaining cultivation system capable of supporting up to 180,000 residents.

This type of agriculture is good for the environment and community, is financially robust, flexible with crop choice, and can operate year-round. The structure and the systems that underpin it allow for future expansion and provide facilities to produce its own organic fertilizers, waste recycling, CO2 atmospheric scrubbing, and green packaging production.

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Simulating the Desert Environment

Except created an advanced simulation tool to help understand the complexity and challenges to the economic feasibly in producing large amounts of food in arid environments. With the help of elaborate algorithms, it's possible to integrate performance specifications of high-end technological solutions to address climate control, water treatment, energy production, and nutrient mixing technologies.

This advanced learning and assessment process ensures the Serenity Farms concept is adaptable to unique differences in environment, context, and technological advancement. The tool enables alternate scenario testing and the in-depth analysis of the inherent tradeoffs between technology, resource-use, land-use, profitability, logistics, and countless operational decisions.

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Jan. 15, 2020

Project team

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